Aloha! I’m
Rudy.
I lead UX teams that turn complexity into simple, thoughtful experiences. See My Work →
From systems thinking to product strategy, I bring clarity, momentum, and measurable impact.
EXPERIENCE
I’ve led and designed inclusive, scalable experiences for organizations including:
FUN FACT: I built my very first website on the GeoCities platform.
CASE STUDIES
UX Leadership in Practice
Directed the strategic redesign of CalOptima.org, a multilingual healthcare platform serving over 800,000 members. Delivered a WCAG-compliant, mobile-first experience that boosted mobile engagement (<10% → 33%) and reduced web-related support calls by 90%.
Role: UX Strategy Lead (Principal Level)
Leadership Scope: Led the end-to-end redesign of CalOptima.org, managing cross-functional collaboration across Design, Development, Compliance, and Communications. Oversaw a team of UX contractors and led collaboration with PMs, dev teams, and regulatory stakeholders to define priorities, align outcomes, and ensure delivery.
Developed UX strategy and scalable design infrastructure to support Aeris’s e-commerce rebrand under iRobot. Delivered a scalable, accessible component library that accelerated delivery and drove a 25% lift in conversions across the customer journey.
Role: UX Manager
Leadership Scope: Owned the UX direction and design system implementation for a high-visibility product relaunch. Aligned product, brand, and engineering teams around Figma-based components, ensuring ADA compliance, visual consistency, and cross-platform performance improvements.
DESIGN SYSTEM
SCALABLE SYSTEMS IN PRACTICE
Led the strategy and execution of a scalable, token-based design system to support Aeris’s rebrand under iRobot. Delivered a component library that accelerated development by 30%, ensured WCAG AA compliance, and aligned cross-functional teams across three time zones.
Role: UX Manager
Leadership Scope: Directed design system implementation across product, brand, and engineering teams. Aligned three distributed teams (US and Europe) using agile UX practices, dual-source Figma workflows, and shared documentation standards to reduce friction and enable consistent, accessible UI at scale.
I specialize in leading experience strategy, driving design innovation, and aligning cross-functional teams around scalable, user-centric solutions that deliver measurable business impact.
HOW I LEAD
I lead cross-functional teams with clarity and conviction, aligning UX vision with business outcomes and creating environments where design teams thrive.
→ Scaled 5–15 person design orgs across product, brand, and engineering
→ Embedded UX strategy into Agile sprints, accelerating velocity and alignment
→ Built and governed token-based design systems adopted across platforms
→ Led regular rituals for feedback, mentorship, and async alignment
→ Drove WCAG 2.1 AA compliance across enterprise and public sector tools
→ +240% (<10% → 33%) mobile engagement / –90% support calls for public sector UX
I focus on outcomes, mentorship, and systems that scale.
As a manager, Rudy is transparent, supportive, and a joy to work with. Her exceptional eye for detail, organizational prowess, and extensive knowledge in product design make her an invaluable asset to any team.
Ani A., Product Designer, Direct Report
Let’s Connect
I help teams scale thoughtfully, lead with clarity, and deliver design outcomes that matter.
Reach me at rudy [at] rudyland dot com or via LinkedIn.
Connect With Me on LinkedIn